The technicalities and functionality of a piece of outerwear is not always a deciding factor when we buy a top, a new coat or a new jacket; although it should be. If they look nice and feel nice, these are enough to persuade us to part cash and wear them lovingly. But what about our lifestyles? Surely how we live our day to day lives should also be a deciding factor?
Living in the UK means living with rain and lots of it. Therefore it’s only natural that you would want a jacket which accommodates wear in such conditions. Why settle for a a jacket which soaks up the rain when you can have one which has the rain roll right off of it?
Functional living in a jacket which is water resistant, water durable and water repellent. It pays off.
This is the UNIQLO INNOVATION PROJECT.