Posts tagged: UNIQLO Innovation project
The technicalities and functionality of a piece of outerwear is not always a deciding factor when we buy a top, a new coat or a new jacket; although it should be. If they look nice and feel nice, these are enough to persuade us to part cash and wear them lovingly. But what about our lifestyles? Surely how we live our day to day lives should also be a deciding factor?
Living in the UK means living with rain and lots of it. Therefore it’s only natural that you would want a jacket which accommodates wear in such conditions. Why settle for a a jacket which soaks up the rain when you can have one which has the rain roll right off of it?
Functional living in a jacket which is water resistant, water durable and water repellent. It pays off.
This is the UNIQLO INNOVATION PROJECT.
Functionality and Universality are set to show the world how the future dresses, with the second season of the UNIQLO INNOVATION PROJECT. But you can refer to it under the cooler acronym UIP.
We have always done things a bit different when it comes to clothes. We’ve used the technological aspects of textiles and fabrics to push the envelope of fashion with the likes of Ultra light down and HEATTECH. But how do we push it further? How do we take fabrics and textiles and use them in a way which makes a garment comfortable, simple and functional? It’s these questions which have become the basis of UIP.
The collective creative minds of Naoki Takizawa, Kashiwa Sato and Nicola Formichetti have created a collection which focuses on the application of functionality and universality to fashion. Re-defining outerwear and sportswear for the active modern day man and woman. Boasting unique features such as the worlds first easy open zipper, parkas which are pocketable and water repellency: perfect as we muddle through the transitional season of Spring which brings warm temperatures along with occasional downpours. With this collection coming from UNIQLO, colour is guaranteed; with bright pinks and neon limes piercing through the sea of monochromatics you’ll find elsewhere.
UIP. The form of functionality + universality. It’s how the future dresses. And it’s here for you now.
The IPJ collection will be available from January 30th, exclusively at our 311 Oxford street store and online @ UNIQLO.com.
